History
ETS WASSEF CHEIBANE, a leader in the alcohol distribution business, is a privately-held company that traces its roots back to 1997 covering 250 POS in Metn.
In 1999, ETS. WASSEF CHEIBANE expanded its activities into Kesserwan and, as a small wholesaler, started selling Diageo brands.
2007 was a turning point marked by the partnership sealed with Diageo. ETS. WASSEF CHEIBANE became therefore the top distributor of the global leader in beverage alcohol, in Mount Lebanon and Beirut.
In 2010, ETS WASSEF CHEIBANE was recognized by its suppliers as well as by its customers for competitive distribution capabilities: The company established a new structure, increased its resources and developed strategic operations plans.
In
2011, the company gained 25% market share and was covering 2000 POS throughout Beirut and its suburbs, Shouf, Metn North and South, Kesserwan and Jbeil. By providing an unsurpassed value in the service offered, ETS. WASSEF CHEIBANE also received the “
Ease of Shop Project” award.
In 2012, ETS. WASSEF CHEIBANE aggressive market penetration encouraged Group Heineken (almaza, laziza, Heineken…) to join its suppliers’ portfolio.
In 2014, the company expanded its operations into the Bekaa region gaining a strong foothold in the Lebanese market.
ETS WASSEF CHEIBANE continued success and eminent growth built up over the years, hinges on its extensive supply network, its sourcing expertise and strategic supplier partnerships.